Situated next to Vice Coffee and Elixirs, Under Bar borrows from its sister next door to create a truly Art Deco experience.
The concept behind the new Visual Identity was to merge the historical aesthetic of the Art Deco movement with the historical aesthetic and culture of the Aztec people.
Under Bar
Ceiling Lintels
We designed overlays for the ceiling lintels throughout the space, which could be illuminated from within, allowing the shades of jade and lapis lazuli to shine into the interior.
Stacking Doors
The set of glass stacking doors allowing entry into the main area needed decals to make them apparent to patrons when closed. We came up with the idea for an Aztec landscape along the 6 doors which, when opened and stacked, would create a layered 3D scene with the elements from the landscape.
Interior Artwork
We created 3 interchangeable art pieces for a blank wall behind the bar, all in line with the theme running through the interior.
Inverroche Collaboration
Under and Inverroche did a collaboration, for which we created bespoke living wall art. The Inverroche logo was used as a holder for botanicals used in the gin-making process to show unity between nature and design.
