Using Nasca, Peru as a jumping off point, we created a visual identity, interior decor, artwork and styling for a bespoke
Vice - Coffee and Elixirs
Concept
The concept behind the new Visual Identity was to merge the historical aesthetic evolution of the steampunk aesthetic with the historical and cultural significance of the Nasca culture of Peru.
The Totem
Using archaeological findings from the people, with reconstructions of their anatomy, we created a full 3D model of a totem or emblem that could be used throughout the aesthetics of the coffee shop. She has become a signifier of the shop and its products.
Interior Artwork
As we have a true passion for fine art underpinning our design process, we jumped at the chance to create a bespoke piece of art to hang in the interior of Vice. This would not only help tie together the various elements we consulted on but also add a truly unique piece of art to the space.
The Coffe Bar
Cladding the facade of the coffee bar was another exciting part of the project. We wanted to represent the entire coffee-making process in the style established for the shop. From cultivation to roasting, we created icons and signifiers which were then routed and styled in a tarnished copper finish to be fixed to the front of the bar.
